A touch of KLASS in Woodbury
A new cosmetics line has been launched in Woodbury, and it gives clients the chance to not only look good, but to give back to the community.
KLASS Beauty opened in the Sola Salon at Woodbury Lakes in March. A new cosmetic line, KLASS offers a full selection of makeup for the face, eyes, cheeks and lips, and a line of facial care products, as well.
Owned by River Falls residents Crystal and Tim Knotek and Nickolas Raehsler, KLASS Beauty's line of cosmetics features natural, paraben-free, hypoallergenic ingredients that are full of essential vitamins and provide both anti-aging and sun protection benefits.
The trio have been working together for a number of years. The Knoteks opened River Reflections Meditation Spa and Salon in River Falls about a decade ago. Raehsler worked with them, and it was his idea to develop a new, healthy cosmetic line for clients.
Raehsler's goal for the line was simple: create a high quality product, that has a lower price point.
To be fair, Crystal pointed out, none of them had really developed a makeup line before, so the first step was to find a laboratory that could actually create the products. After a lot of research, and about as much prayer, they were connected to the MANA laboratory in New York City.
The first products were used by their River Falls clients, on a trial basis. They sold the line at the spa, but then decided to expand into a commercial business that focused on the KLASS products and providing cosmetic injections.
A retired dentist, Tim is now a certified aesthetician. He is able to provide both Botox and Juvederm services at the KLASS Beauty shop in Sola Salons.
"I think 30 years of injecting experience and knowing facial anatomy is beneficial for me," he said.
The business opened in March, just in time for special occasions like prom and spring and summer weddings. That's not by mistake, either—that was part of Raehsler's plan, because KLASS Beauty does special occasion makeup. The service includes a consultation, a mini-facial and full makeup. They'll also go on location, to do makeup for groups like bridal parties.
And here's where that giving back comes in: KLASS Beauty has a special program created by Crystal called KLASS Act Foundation. How it works is simple. A portion of each sale is put into KLASS Act. That money is then donated to battered women's shelters and family crisis centers in the area.
To date, sales of KLASS products at the River Falls salon has yielded more than $5,000. The company is readying to make another sizable donation soon, too—this time to the Harriet Tubman Center.
It's the KLASS Act program that Crystal loves most about this new cosmetic line.
"We're just looking for opportunities to give back to the community, and being able to do that for women's shelters is really important to us," she said.
They hope to increase the amount of donations in the future. With the new location in Woodbury, that may well happen. Woodbury is, they hope, a good fit for their new business.
"We think it's a community that will like all of our products," Crystal said. "This (Sola Salons) concept is great for a business like ours."
KLASS Beauty is located at Sola Suite No. 14, 9100 Hudson Road in Woodbury. Hours are 10 a.m. to 8 p.m. Mondays through Fridays, and 8 a.m. to 8 p.m. on Saturdays.To check out products and for more information, visit klassmakeup.com.