Advertising

No other local media outlet offers you more ways to take your message to prospective customers. Let our professional staff help you create the Media Plan best suited to your marketing goals and budget.

Your advertising should reach as many of your potential customers as possible. In order to do this effectively, you should not limit your advertising to one type of media. Using a combination of media to achieve the best results is called a media mix. By using a media mix with planning and forethought, you will reinforce your message and attract those people who are most likely to buy your product or services.

Here are just a few of the media options we can offer your business or organization.

BEST FOR:
Brand Building: Effective tool to build a brand and to draw traffic into a company Web site. Should include strong tag line.
Sales, specials, special events promotion: Great way to promote special sales, or events such as fairs, open houses. Can also be used to display an individual real estate listing.
Special Note: Can be sold as Space 'A' Ad on RiverTown sites

BEST FOR:
Brand Building: Our largest ad size at 960 x 200 pixels. Placement toward bottom of page is geared to actively engaged viewers.
Sales, specials, special events promotion:  Great way to promote special sales, or events such as fairs, open houses.  Can also be used to display an individual real estate listing.
Special Note:  In rotation with fewer advertisers than Leaderboard spot.

PRODUCTS THAT CAN BE USED:

PRODUCTS THAT CAN BE USED:

BEST FOR:
Brand Building. This is a premier brand-building ad because it holds an exclusive prime viewing spot on the homepage. An effective tool to build a brand and to draw traffic into a company Web site.

The package includes: The homepage weather sponsor placement along with an exclusive half-page display ad on the weather page as well as any page tagged “weather”.

BEST FOR:
Adding Impact: Sales, specials, and special events promotion. This exclusive spot is excellent for short term, high exposure messages. The sliding billboard is a high-impact rich media ad. This type of ad can create a big splash for an advertiser.

farmingtonindependent.com
hastingsstargazette.com
hudsonstarobserver.com
newrichmond-news.com
piercecountyherald.com
republican-eagle.com
riverfallsjournal.com
rosemounttownpages.com
swcbulletin.com

The half-page ad spot is designed to do the same as the Large Format ad, only MORE. More space for your content, more visual impact for your message.

farmingtonindependent.com
hastingsstargazette.com
hudsonstarobserver.com
newrichmond-news.com
piercecountyherald.com
republican-eagle.com
riverfallsjournal.com

PRODUCTS THAT CAN BE USED:

Three-month minimum contract.

All current Offers are E-mailed out every Tuesday to our registered users who opted-in to receive special offers and promotions from our Web-sites.

Positioned on the homepages of all our news sites, as well as in-content of articles tagged in relation to your video. These effective spots allow advertisers to target specific audiences with specific messages and special offers.

**Note: When purchased, your video will be displayed in combination  with your Marketplace Offer. In Content Top-notch, 30-second online commercial. Three month minimum.

PRODUCTS THAT CAN BE USED:
Permission-based inexpensive email marketing service that lets you reach registered RiverTown users or users from all Forum newspapers in Wisconsin, Minnesota, North Dakota and South Dakota.

PRODUCTS THAT CAN BE USED:

FEATURES INCLUDE:
Paired with your Marketplace, you can list your entire inventory and keep it updated using the “behind the scenes” software provided to you. It allows you to manage your inventory quickly and even upload it to your other websites, saving you time and money.

PRODUCTS THAT CAN BE USED:

PRODUCTS THAT CAN BE USED:

swcbulletin.com
woodburybulletin.com

FEATURES INCLUDE:
Dynamic online video matches you, the company recruiter, with jobseekers. Available 24/7 on-demand.

PRODUCTS THAT CAN BE USED:

PRODUCTS THAT CAN BE USED:

PRODUCTS THAT CAN BE USED:

PRODUCTS THAT CAN BE USED:
Marketplace
Enhanced Marketplace (Video)
Inventory Account (Includes Marketplace)
Leaderboard
Large Format Ads

Local Display
BEST FOR:
Universal Applications: Very effective at both creating brand preference and adding impact. Offers broad reach, targeted ad placement, quality readership demographics and fast turnaround, or implementation, time frames. This flexibility is enhanced by the environment the medium creates: it is selective, not intrusive; maintains high credibility levels; and has a proven track record of generating results through the many people who rely on it everyday.

PRODUCTS THAT CAN BE USED:

PRODUCTS THAT CAN BE USED:

PRODUCTS THAT CAN BE USED:

MN 2x2 Display Ad Network
BEST FOR:
Market Expansion: The 2x2 Display Ad Network is an easy and affordable display advertising option for you to expand your market and increase your profits through Minnesota newspapers.

PRODUCTS THAT CAN BE USED:
Statewide or Regional Coverage: Reach an audience of over 2.3 million readers by placing your ad in the statewide program, or you can target one region: the northern, metro, central west or southern region of the state. Ask your sales representative for a list of the MNA members participating in the 2x2 network.

PRODUCTS THAT CAN BE USED:
Dakotas Region - The Forum, Jamestown Sun, Mitchell Republic

Minnesota Region - Alexandria Echo Press, Bemidji Pioneer, Blackduck American, Detroit Lakes Tribune, Hancock Record, Morris Sun Tribune, New York Mills Herald, Osakis Review, Park Rapids Enterprise, Perham Enterprise Bulletin, Wadena Pioneer Journal, Willmar West Central Tribune, Worthington Daily Globe

RiverTown Newspapers Region - Red Wing Republican Eagle, South Washington County Bulletin, Farmington Independent, Rosemount Town Pages, Hastings Star Gazette, Woodbury Bulletin, Pierce County Herald, Hudson Star-Observer, New Richmond News, River Falls Journal

PRODUCTS THAT CAN BE USED:
Statewide Coverage: Run 2x2 display ad in 175 newspapers statewide for one low price. Ask your sales representative for a list of the WNA members participating in the 2x2 network.

PRODUCTS THAT CAN BE USED:
Online ads are available on over sixty newspaper websites and the list continues to grow. Ask your sales representative for a list of the MNA members participating in the MINN.

WE Prints
BEST FOR:
Adding Impact: Single sheet color flyers and inserts offer advertisers the ability to control the printing quality of an ad space and generally give them more space to tell their sales story than comparably priced ROP advertising. They also offer the ability to zone distribution into an area around a store. The use of inserts has increased tremendously on a national level – mainly because major chain stores have found they work. Our WE PRINT program delivers a low-cost, high-quality option for local businesses who want the same results.

PRODUCTS THAT CAN BE USED:

PRODUCTS THAT CAN BE USED:
Visit with one of our company representatives about your specific needs or ideas. This solution is highly flexible and can be tailored to meet nearly every need. The ability to focus on your products and services allows your company to thrive. It is no different in the printing business - and while we CAN print almost anything in one of our three print facilities, we focus on the types of products listed below:

Custom Printing: Custom
BEST FOR:
Adding Impact: In all cases, direct mail, or direct marketing as it is often called, is an action communication vehicle that is designed to elicit a customer response either in the form of a direct order, a specific action, or in the form of a request for additional information. Direct mail connects the advertiser directly to the customer in a personal, noninvasive manner. Since the customer controls when, how and even if they accept your message, it is important to test and monitor each element within a direct mail program. Direct mail is highly focused, personalized communication with results that can be quantitatively measured. It can build and strengthen customer relations, and has the inherent property of not easily being seen by competitors, allowing your message to “fly under the radar.”

PRODUCTS THAT CAN BE USED:
Mailing lists are available by a host of different classifications, such as age, gender, location, as well as in various psychographic categories. Many media professionals consider the list to be the most vital element in a successful direct mail campaign.