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Our View: Don't let good deals override goodwill

In case you hadn't noticed, there is a holiday this week. And it isn't called "Black Friday."

As this week's Woodbury Bulletin cover story explores, it seems we're being bombarded earlier than ever with holiday shopping reminders. Stores that had waited until "midnight madness" to throw open the holiday shopping floodgates have now dipped into Thursday to begin the rush.

Whether it's an escalation among retailers to drive revenues or an appeal to bargain hunters who are asleep by midnight, it's a move that's disappointing, if not frustrating.

This isn't to say that we don't support a robust economy and a thriving retail sector. We do.

We don't, however, see the need to encroach so quickly on a holiday built on gratitude, fellowship and goodwill with a shopping gimmick that often fosters selfishness, impatience and rudeness.

We won't go so far as to say that it undoes Thanksgiving's virtues, but the fact that stores will be opening scarcely before the pumpkin pie has had time to digest makes us wonder where this early-shopping trend ends. What's next? 5 p.m.? Noon? Thankgiving eve?

Remember, we'll have plenty of time for shopping -- more than a month, in fact, before Christmas. True, the deals we'll see Thursday night and early Friday will be tempting. And we're not shaming shoppers who will be lining up. After all, who can turn down great deals in a rough economy?

Instead, perhaps it's worth taking more time during Thanksgiving dinner to truly reflect on those things for which we are thankful while we stuff our bellies.

Then, hopefully, our elbows will be a little less sharp as we race down the aisles a few hours later.