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New mattress store opens in Woodbury

Members of the Woodbury Chamber of Commerce and Mayor Mary Giuliani Stephens celebrated a ribbon cutting event Friday, May 25, at Today's Bed.

A new Woodbury resident is not only hoping he can provide customers with a good mattress, he vows to help them get a good night's sleep.

Scott Michelsen opened up "Today's Bed" on Hudson Road in Woodbury about a month ago, shortly after moving to Minnesota from Arizona.

The former business consultant decided to get back into the furniture and mattress industry to focus on providing quality product and service, he said.

"Consulting is nice but not everyone takes your advice," Michelsen said.

The 5,100 square-foot space has a variety of mattress brands. Although it's called Today's Bed, Michelsen said he wanted to focus on a specialty as opposed to entire bedroom pieces.

"My business sense tells me if you keep it simple and focus on a specialty, you'll be better at it," he said.

The business has a warehouse on site that's supplied with a variety of brands. Michelsen said he intends to offer sleep tips and ways customers can get healthier by improving their sleep habits.

He said a lot of times people focus on nutrition and exercise to stay healthy without paying much attention to sleep.

"They oftentimes forget that sleep is the glue that holds all that together," Michelsen said.

Michelsen usually asks a series of questions to figure out what people are looking for in a bed. The questions also educate customers on sleep, he said.

"And interestingly enough, I get a lot of 'a-ha' moments," he added.

Today's Bed held a grand opening and ribbon cutting Friday, May 25. The store is open from 10 a.m. to 8 p.m. Monday through Friday, from 10 a.m. to 6 p.m. Saturday and from 11 a.m. to 6 p.m. Sunday.

Michelsen said he's in the process of partnering with others in the community to donate a percentage of Today's Bed proceeds to benefit autistic children.

He said the program he plans to launch will award scholarships to families in need of support for autism services that are not covered by insurance.

The charitable foundation, he said, is inspired by the benefits his son has received from organizations that has helped him with his autism in the past.

Riham Feshir
Riham Feshir is a reporter and photographer for the Woodbury Bulletin. Her coverage includes Woodbury City Hall, Washington County Board of Commissioners and business news.  Follow Riham on Twitter @RihamFeshir for the latest updates.