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Fresh Coat opens first Minn. franchise in Woodbury

Professionalism, national branding and the support behind a franchise led a Woodbury man to start the first Fresh Coat business in Minnesota.

Steve Bowen is owner of the Woodbury-based franchise. He services the entire metro area through the interior and exterior painting business with a crew of four.

"(Fresh Coat) has the national branding and structure behind it," Bowen said. "I wanted to have a professional image."

The business, which opened in early June, has so far been booked three weeks out.

It's geared for residential and commercial properties and those seeking to sell their homes or move into new ones.

Bowen said he's partnering with nonprofit groups and churches, as well as other businesses in the community to raise money for charity and mission trips.

Painting a room or multiple rooms is not just about the colors for Bowen -- it's a lot more satisfying.

"At the end of the project, you get to see the smile on the homeowner's face," he said.

Working with Fresh Coat - as opposed to an independent business - gives Bowen the advantage of having a website where customers can find information and a number to the call center where he can be reached. It's also a safety net for him.

"If I get in over my head, they'll tell me what to do," he said.

Constantly training in the industry, Bowen has some ambitious goals for the future.

"Within the next five years, I'd like to have 10 to 12 full time employees. I'd like to do at least $1 million in sales a year," he said. "We're for real, we're here to stay."

As for now, he's helping homeowners get trendy with multi-colored rooms that range from maroons and reds to greens and blues: "Everyone is into accent walls."

Fresh Coat of Woodbury can be reached at (651) 621-3153. Residential and commercial property owners may arrange for Bowen to provide free estimates and quotes on site.

Riham Feshir
Riham Feshir is a reporter and photographer for the Woodbury Bulletin. Her coverage includes Woodbury City Hall, Washington County Board of Commissioners and business news.  Follow Riham on Twitter @RihamFeshir for the latest updates.