Sales promotion: For Savers employee, sign shaking involves personal playground
To say that Dan Gould has taken ownership of his job — and the intersection of Tamarack Road and Radio Drive — might be a bit of an understatement.
Anyone who has driven through that intersection in the last year probably knows who Gould is — he’s that happy guy, dancing around, waving to passing cars, and holding the Savers sale signs.
Some call his job sign shaking. Gould prefers to think of it as being in advertising. And really, he is. Come the hot days of summer or the cold days of winter, if there’s a sale at Savers, Gould is going to make sure passersby know about it.
Gould has been making his face known along Radio Drive for almost a year already. He started his career with Savers after getting help from the job placement company, TSE, Inc. a few years back. At first, he was hired to work in the Maplewood store, but when that store closed, Gould found himself looking for a new job. Fortunately for him, Woodbury had need of someone with his skills.
During the summer, he worked three days a week. To shake things up a little bit, and to have some fun with the public, Gould started wearing a Nemo hat. Well, one thing led to another, and by Halloween, he was outside wearing different costumes.
“When I started here, I helped bring up sales big time,” Gould said. “I am very proud of that. All of the customers say they like seeing me out there.”
Gould pays close attention to the weather, because he knows that not dressing for the temperatures could affect his ability to do his job. He bundles up in boots and snowpants, sweatshirts and a jacket on the cold days, and he dresses for the warmer weather with the same care. And though he doesn’t like to take breaks, he’ll come in to warm up or cool down, if necessary.
Being on his feet for hours on end is tough, he admitted, so he’s also started taking fitness courses at the YMCA near his home.
“Those classes help out a lot,” he said. “This job takes a lot of endurance.”
He’s not shy, that Dan Gould. That’s part of what makes him good at his job. On any given day, he’ll be twirling his sign around, doing a little dance, and waving to the passing drivers. It helps him to connect with people, he said.
“It makes the time go by faster. If you’re just going to stand around out there, people are going to think you don’t like your job,” he said. “If you don’t get attention to that sign, you’re not going to get people to come in here.”
Gould takes great pride in being part of the Savers team, and he’s happy to be part of the team. Once in a while, he helps out with stocking shelves, pushing carts or doing cleaning around the store. And everyone has been very kind to him, he said.
Certainly, Savers production manager Corey Kreminski said, Gould gets along with everyone from customers to coworkers.
“People think it’s random and crazy to see him out there, and it really brings them in here. They see that crazy hat and they see that smiling face, and people want to come in and find out what it’s about,” she said.
Now, occasionally, Kreminski will send other staffers out to sign shake when Gould isn’t working. None of them really have the enthusiasm he shows, she added.
“I’ll send my people out, they just kind of stand there. It’s a huge benefit for us to find somebody like Dan, who cares and tries to drive in business,” Kreminski said.
Gould admited he was sad when the Maplewood Savers store first closed, but he really likes working for the Woodbury location. Although, he says it’s not really work, at all.
“Savers is one of the best places I ever worked for,” he said. “I don’t like calling this work. This doesn’t feel like work to me. This is my personal playground out there.”