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Woodbury teacher advances in USA Football's Team Mom of the Year contest

In every successful organization, there are people who work behind the scenes to make sure things get done.

In the New Richmond Youth Football Association, one of the people who works tirelessly behind the scenes is Amie Schroeder, a teacher in Woodbury.

Her efforts have now been recognized. Schroeder has been named one of 10 finalists in USA Football’s “Team Mom of the Year” contest.

By being named as a finalist, Schroeder has won $1,500 for the New Richmond association. If she wins the national award, she will receive another $3,500 for New Richmond football. There were more than 1,500 entries for the contest. USA Football picked 10 top candidates for each week of the season. The winner of each of those weeks earned a spot as a finalist. Schroeder was named in the second week, so voters had nine weeks to vote for her. She received more than 12,000 votes.

Amie’s husband, Brian, has coached in the football program for 10 years and he is the current coach of the association. Their sons, George in fourth grade and Jackson in first grade, both played in their first year of football this year. The New Richmond association expanded this year to include kids in grades 1-4. She said their home during the football season looks like a locker room with all of the equipment from the youth teams being organized there before it is distributed. She handles much of the paperwork for the association and does the weekly updates that go out to football parents.

Schroeder knows sports. She competed in cross country, basketball and track in high school. She competed in track at the University of Wisconsin-La Crosse, winning the WIAC heptathlon championship as a freshman. She also qualified for the NCAA nationals in the triple jump.

She works as a K-6 physical education teacher in Woodbury. She just completed her administrative licensure program this past spring. 

“My hope for that would be to go into administration as an athletic director or an elementary principal. I have my bachelor’s and master’s degrees both from UW-La Crosse and my administrative program was through St. Mary’s University,” she said.

New Richmond varsity football coach Keith Badger recognized the impact Schroeder has had throughout the Tigers organization, with her presence at nearly every Tigers function from grades 1-12.

“She’s more involved than anybody,” Badger said emphatically. “She does a ton for us.”

Schroeder said she’s been impressed with how Badger is involved in all levels of  the football program, including setting goals for each level.

Schroeder said she’s been amazed by the support she’s received. She has to submit a four-minute video that will decide who wins the national title. The announcement of the national award will come in mid-December.

“We do it as a family,” Schroeder said of her involvement in the football program. “I’m being recognized as a team mom, but it’s all about family for me.”

Dave Newman
Dave Newman has been the sports editor at the New Richmond News since 1988. He has covered the action in the Middle Border Conference, Dunn-St. Croix Conference and Big Rivers Conference for nearly 30 years.
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