Woodbury residents design 'Atti2ude' accessories
Inspired by World Series necklaces, three Woodbury residents are bringing the spirit wear to local sports fans.
Gregory Rohm, Jason Ritzer and Tim Clark started the company "Atti2ude Custom Spirit Wear," which features customizable, school-specific sports necklaces for students and fans at Woodbury and East Ridge high schools.
"There is a market for spirit wear within our schools and the youth of Woodbury," Ritzer said.
The trio have already sold nearly 500 necklaces that are customizable for each school's colors -- black and gold for East Ridge and white and blue for the Royals.
The magnetic clasp of the necklaces makes them easy to wear, Clark said.
But it's also about raising money for nonprofits, the business partners agreed. A percentage of the profits goes back to the sports program or gets donated.
"It was a great opportunity for us to give back to the community while creating awesome spirit wear," Ritzer said.
The Atti2ude necklaces come in 78 different colors and combinations to fit area schools as well as pro teams.
Come this fall when the rivalry intensifies between Minnesota and Wisconsin, the trio plans to sell purple and green necklaces for Vikings and Packers fanatics.
Many fans got their first look at such necklaces during last year's World Series, when players donned them.
"When prominent players wear it, that's slowly going to trickle down," Ritzer said.
Each necklace is customizable for each player and team if they'd like to show off a number, name or sport.
"It's been fun to be able to create something visible and tangible that can help parents and athletes here in Woodbury create school spirit for competitions and events," Rohm said. "We've had a lot of baseball, softball, football and lacrosse players here in town wanting the necklaces."
More information on the business can be found at www.Atti2udeWear.com.