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A place to pamper the pooch

Jordan Perri grooms her shih tzu Asia at her new business, Dogspaw. Staff photo by Riham Feshir

A new dog-grooming salon in Woodbury is hoping to set the bar a little higher than the industry demands.

Jordan Perri, a 23-year-old woman who recently opened Dogspaw in the Eagle Valley Center, said she wants dog groomers to become well-trained, licensed professionals with good intentions with the dogs.

Perri grew up in the outskirts of Las Vegas and attended a grooming school in southern Utah.

"They set the bar high for me," she said.

The school, LaDePaws, is what also inspired her to open up her own business after she moved to Woodbury a few years ago.

"They took me under their wing and gave me a great apprenticeship," she said.

Growing up on a horse ranch, Perri was always riding horses, raising chickens and playing with many dogs of different breeds.

As a young girl she took art in school and was also artistic when it came to her dogs - she would paint their nails and dress them up in different outfits.

As she got older and finished training, she went on to compete in national grooming competitions, participate in pet conventions and dog shows. The more points she got, the better her chances were for making "Groom Team USA."

"It's like the Olympics for dog grooming," she said. "And I'm trying to make the team."

Walking into her salon in Woodbury, customers immediately notice trophies and photos of Perri with her winning dogs all pictured nicely on the walls.

She's competed in everything from poodle divisions, mixed breed and creative hairdos.

One thing Perri wants to focus on this year, though, is to bring to lawmakers' attention the fact that dog groomers don't necessarily need to be licensed to do what they do.

"And I feel like they should be just like hair dressers," she said.

There are a number of uneducated dog groomers out there that cause injury to dogs, she said.

"There have even been deaths," Perri added.

So she wants to start a group in Minnesota to try to pass licensing requirements for dog groomers.

"Hopefully it'll spread so every state will catch on," she said.

At Dogspaw, Perri and another part-time groomer are both licensed. They provide anything from baths and teeth brushing to hair color and even extensions.

Dogspaw spa services include massages, facials and "pawdicures" as well.

"Every dog is a potential show dog," Perri said.

Perri takes pride in what she does because there is a science to it, she said.

Dogs behave a certain way as they're getting groomed and it takes a trained professional to know how to handle the situation.

"I love what I do," she said. "These dogs are family and the licensing is so important."

As a business owner she now has the ability to hire those groomers she knows will bring in a professional and positive attitude with the dogs.

"I can really screen who's hired, what kind of training that person has and their intentions with the dogs," she said.

Riham Feshir
Riham Feshir is a reporter and photographer for the Woodbury Bulletin. Her coverage includes Woodbury City Hall, Washington County Board of Commissioners and business news.  Follow Riham on Twitter @RihamFeshir for the latest updates.