Time to dwell on the past
One of Afton's businesses has a new owner, but it still has the same old feel.
St. Mary's Point resident Heather Schuck is the new owner of dwell. furniture & home decor, which was formerly 3:17 Vintage Furniture & Home Decor.
Schuck took over the shop when Mike and Angela Dahlhauser, the former owners, moved to Texas.
3:17 Vintage Furniture & Home Decor located in the old "Little Red House Building" at 3192 St. Croix Trail S., specialized in refurbished and repurposed furniture and home decor.
Schuck, who owns Elk Heart Designs, was one of the vendors who sold at the shop.
"I started with them right when they opened," she said. "I've been kind of their main support the whole time, volunteering my time."
Through Elk Heart Designs, Schuck traveled around to various markets selling vintage decor out of a refurbished 1960s camper.
Schuck, who is also an interior designer, does a lot of repainting of pieces.
When the Dahlhausers asked Schuck if she wanted to take over the show since they were moving, she jumped at the chance.
"I've always envisioned that I could have a shop, but never realistically thought that it was something I could do and incorporate into my life because starting your own business from the ground up is a lot to build up," she said. "But something like where it's already a success and it's already built up, it's just a no brainer to continue their success and take it further."
Along with a new owner also comes a new name, dwell. furniture & home decor.
"I wanted something that represents the house and the area and what we do," she said.
The Little Red House was built in 1835.
"You're dwelling somewhere, it's an old house so it's a dwelling," Schuck said.
dwell. will carry items from more than 20 vendors. Items will include refurbished furniture, signs, repurposed and refurbished barn wood or metal, and a lot of statement pieces.
Since all of the vendors are so unique from each other, Schuck said each month dwell. will have a different color palette, which the vendors will try to incorporate into their items.
"They all have their own style," she said, "so the color palette kind of brings a flow throughout the whole house."
In advance of her grand opening on June 23, Schuck said she is working to bring a freshness to the building in addition to a new outdoor shopping area.
"It is an old house so it has the old feel," she said, "but I want to get a freshness in here."
dwell. furniture & home decor will be open every last weekend of the month in addition to special events.
"Whatever you have around affects how you feel," Schuck said, "and at a vintage store you can buy pieces that have more character or that you identify with because you know that it's unique and probably one of a kind."
dwell. furniture & home decor will hold its grand opening from 10 a.m. to 6 p.m. June 23. More information and hours can be found online at dwellvintage.weebly.com.